A commitment to marketing automation

Sep 27, 2011 | No Comments

As Chief Marketing Officer, I have the opportunity to review and implement marketing automation solutions. Whether you choose Eloqua, Marketo, Pardot, Aprimo, SilverPop, or InfusionSoft, first and foremost, investing in any marketing automation software is a commitment to ongoing marketing and the time, content, and thought power required to ‘feed the machine.’ The solution will

NEW JERSEY MARKETING EXPERT RAISES AWARENESS OF ORGAN AND TISSUE DONATION

Sep 21, 2011 | No Comments

NEW JERSEY MARKETING EXPERT RAISES AWARENESS OF ORGAN AND TISSUE DONATION — Combining Thought Leadership with Passion — Berkeley Heights, NJ – Senior marketing executive Marla Bace, a recognized thought leader for a variety of professional services companies, brings her visionary marketing skills and commitment to excellence  to New Jersey Sharing Network  http://www.sharenj.org/ She is

Why your brand story is still critical to success

Sep 21, 2011 | No Comments

Every company starts with a moment of inspiration and invention, followed by a journey marked by innovation, collaboration, and passion. No matter what the product or service is; the company starts with a belief shared by principals, employees, channel partners, suppliers, and customers. As Guy Kawasaki points out in his new book, Enchantment, the company

Pervasive marketing trends: increase spend across interactive channels

Sep 10, 2011 | No Comments

According to an August 2011 report by Shar VanBoskirk, Forrester, “By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend as they are embedded in the marketing