A commitment to marketing automation

Sep 27, 2011 | No Comments

As Chief Marketing Officer, I have the opportunity to review and implement marketing automation solutions. Whether you choose Eloqua, Marketo, Pardot, Aprimo, SilverPop, or InfusionSoft, first and foremost, investing in any marketing automation software is a commitment to ongoing marketing and the time, content, and thought power required to ‘feed the machine.’ The solution will


Sep 21, 2011 | No Comments

NEW JERSEY MARKETING EXPERT RAISES AWARENESS OF ORGAN AND TISSUE DONATION — Combining Thought Leadership with Passion — Berkeley Heights, NJ – Senior marketing executive Marla Bace, a recognized thought leader for a variety of professional services companies, brings her visionary marketing skills and commitment to excellence  to New Jersey Sharing Network  http://www.sharenj.org/ She is

Why your brand story is still critical to success

Sep 21, 2011 | No Comments

Every company starts with a moment of inspiration and invention, followed by a journey marked by innovation, collaboration, and passion. No matter what the product or service is; the company starts with a belief shared by principals, employees, channel partners, suppliers, and customers. As Guy Kawasaki points out in his new book, Enchantment, the company

Pervasive marketing trends: increase spend across interactive channels

Sep 10, 2011 | No Comments

According to an August 2011 report by Shar VanBoskirk, Forrester, “By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend as they are embedded in the marketing