NJ MARKETING EXPERT PRESENTED MARKETING STRATEGIES TO STUDENTS AT FASHION INSTITUTE (FIT)

Oct 27, 2011 | No Comments

PRESS ROOM BUSINESS CONTACT: 908.209.0067 MEDIA CONTACT: 201.563.4614 FOR IMMEDIATE RELEASE: NEW JERSEY MARKETING EXPERT PRESENTED MARKETING STRATEGIES TO STUDENTS AT FASHION INSTITUTE OF TECHNOLOGY (FIT) Berkeley Heights, NJ – Senior marketing executive Marla Bace, a recognized thought leader for a variety of professional services companies, recently gave a presentation at the Fashion Institute of

My 360 Degree View Treats the Customer Like A Person

Oct 21, 2011 | No Comments

I came across a white paper from the AberdeenGroup by Peter Ostrow where they had surveyed 261 end-user organizations to learn about sales effectiveness. Sales and marketing go “hand in glove,” and I’m always fascinated by the distinctions drawn between a sales-centric organization and their process, vs. a culture that puts more of the burden

Big brands use their clout to collect and leverage information

Oct 14, 2011 | No Comments

One of the most startling trends of the year is demonstrated by large corporations such as IBM and American Express (AmEx) in their new thought leadership initiatives. AmEx has created the Open Forum where a new social community is developing. The marketing gurus at AmEx were smart, they invited thought leaders to participate, be featured,