The New (Old) Face of PR

Nov 8, 2011 | No Comments

Whether a small business or a large corporation, technology has enhanced our capacity to push information, thought leadership, and media releases to thousands of potential media distribution channels enabling those of us in marketing to touch a broader audience than ever before in our history. Because services like PR Newswire and PRWeb are readily available

Integrated Marketing Communications

Nov 4, 2011 | No Comments

Many companies use a disjointed, shotgun approach for delivering marketing communications messages. Communications such as print ads, email marketing, and PPC banner ads may appear to be coming from different companies, even though the messages are originating from a single department. There are many benefits in conducting a marketing communications program where strategic marketing message(s)