Earned Media: Word-of-Mouth, Viral, and Meme

Dec 22, 2011 | No Comments

Marketers are eager to use “earned media” to build brands online. Rather than being classified as Owned or Paid, Earned Media comprises an array of shared, branded content distributed via social connections. The ultimate winner, earned media is the method by which you create some great content and it spreads like wildfire. Creating compelling content

Assessing Your Market Through Brand Analysis

Dec 6, 2011 | No Comments

One of the most important aspects of a brand’s survival is the understanding of the competitive environment and where your brand fits in. A marketing research company can uncover differences in business structure, manufacturing and sourcing, capital initiatives, and go to market strategy. Crafting a meaningful and actionable strategic plan, arising out of this research