NEW JERSEY MARKETING EXPERT PUBLISHED IN PR NEWS EMPLOYEE COMMUNICATIONS GUIDEBOOK

Jan 25, 2012 | No Comments

PRESS ROOM  BUSINESS CONTACT: 908.209.0067 MEDIA CONTACT: 201.563.4614 FOR IMMEDIATE RELEASE: NEW JERSEY MARKETING EXPERT PUBLISHED IN PR NEWS EMPLOYEE COMMUNICATIONS GUIDEBOOK   Berkeley Heights, NJ – Senior marketing executive Marla Bace, a recognized thought leader for a variety of professional services companies was published in the third volume of PR News Employee Communications Guidebook. Her

Social Media as a Branding Tool For Both Company and Employee

Jan 25, 2012 | No Comments

As appeared in PRNews’ Employee Communications Guidebook Volume 3 Social media can be a powerful tool in helping to reinforce not only the company’s brand and messaging to clients and prospects but the personal brand of the employee as well. In a relationship-based environment, this is critical. The underlying foundation for success? Strong internal training

With Increase in Advertising Spend, Will There Be an Increase Communicating with the Correct Targets, not just ROI?

Jan 23, 2012 | No Comments

A rebounding economy has Kantar Media reporting an increase in ad dollars from B2B advertisers, according to an article by Kate Maddox in BtoBonline. But is this 7.5% increase a cost- of- living increase for the media outlets and agency, or is it truly reflective of an uptick in the economy or a better investment

NJ MARKETING EXPERT QUOTED IN DIGITAL MARKETING PUBLICATION

Jan 9, 2012 | No Comments

PRESS ROOM BUSINESS CONTACT: 908.209.0067 MEDIA CONTACT: 201.563.4614 FOR IMMEDIATE RELEASE: NEW JERSEY MARKETING EXPERT QUOTED IN DIGITAL MARKETING PUBLICATION Berkeley Heights, NJ – Senior marketing executive Marla Bace, a recognized thought leader for a variety of professional services companies was quoted in CMO.com – a digital marketing insight publication. The article is titled, “Global