When customer service is more important than the product being sold

Aug 20, 2012 | No Comments

In a highly competitive, digitally enhanced world, the provision of service to the customer before, during, and after the purchase is often the critical differentiator in moving the customer from loyalty to advocacy. In fact, the successful companies have reinvented their business models over and again in keeping with technological enhancements to business processes, utilizing

Marketing Expert Published in PR News PR Measurement Guidebook

Aug 5, 2012 | No Comments

New York, NY – Senior executive Marla Bace, a recognized thought leader in marketing, customer experience and operations for a variety of services company was published in PR News’ Measurement Guidebook, Volume 6. Her article is titled, “Measuring the True Value and ROI of Media Relations”.    Ms. Bace starts the article by stating “…Public relations measurement can only