Getting Back to Basics: Understanding What Customers Want and Need (Before They Do)

Oct 26, 2012 | No Comments

“When markets experience commoditization, what do companies do? They proclaim ‘customer centricity’ and try to differentiate themselves in multiple ways. But few companies truly know how to become customer centric and most don’t pull it off.” The above was noted in the Harvard Business Review white paper, “Unleash the Power of Marketing to Drive Innovation

Media Coverage

Oct 22, 2012 | No Comments

Marla Bace, a featured member profile on FEI Daily. “The Future Of Marketing: Data, Customer, Technology” PRNews Measurement Conference: Understanding the “What, Why, Who and How” of Measurement Measure for Measure: How to Demonstrate the Value of Social Media Seven Tips for Making Employees Brand Champions on Social Media Global Positioning: The Promise –