Social Media …Creating or Deteriorating Brand Value

Jan 25, 2013 | No Comments

Greater economic turmoil over the past couple of years has led to a great deal of workforce attrition, and thus a significant loss of knowledge and corporate history for the company. Strong brands make a significant investment in brand standards implemented across their enterprises and suppliers, and take time to continuously measure brand consistency against

Drive Value with Brand Consistency

Jan 22, 2013 | No Comments

According to the BrandZ Top 100 Most Valuable Global Brands ranking by Millward Brown, Apple heads the list in terms of brand value. What’s too often lost during an average boardroom conversation is that 34% of Apple’s $623 billion value is comprised of an intangible asset known simply as “brand value.” While average companies become