MARKETING EXECUTIVE MARLA BACE OF BERKELEY HEIGHTS NAMED VICE-CHAIR OF NJ SHARING NETWORK FOUNDATION BOARD

Feb 28, 2013 | No Comments

Marla Bace, strategic marketing executive, brings skills dedicated to building the brand of the NJ Sharing Network Foundation Board NEW PROVIDENCE, NJ – February 27, 2013 – Marla Bace, a senior-level business executive from Berkeley Heights, NJ, was named Vice-Chair of the Board of the NJ Sharing Network Foundation. The Foundation is the philanthropic arm of NJ Sharing

Contextualization, Data and Customer Loyalty

Feb 27, 2013 | No Comments

I recently came across a Forrester paper entitled “Contextualization” which I was able to download from Baynote.com. This piece by Ron Rogowski, Stephen Powers and Anjali Yakkundi is a concise and eye-opening statement about the true power of marketing, analytics and context of buyer experience. If you’ve ever struggled to stay focused on the moving