The CEO and Social Media

Mar 26, 2013 | No Comments

Since I’ve been involved in Social Media for the past couple of years with my blog, LinkedIn, Google+, and Twitter, I was very interested to read the experiences and viewpoints of other executives in Chief Executive Officer. The article itself rambles from topic to topic, much as a true Social Media user might, starting with

Make your advertising allocation work harder for your company

Mar 13, 2013 | No Comments

The hype surrounding big data has been based not only on consumer insights, including   their complete profile and persona, but also around their purchasing behaviors. Understanding where advertising dollars are allocated, and where the corresponding influence and conversion are realized is all part of the “big data” story. I recently enjoyed Advertising Analytics 2.0 in