Marla Bace, Marketing Strategist Invited By PRNews to Speak at PR Measurement Conference on May 15, 2013

Apr 29, 2013 | No Comments

Marla Bace, a visionary thought leader in marketing, customer experience and operations will speak at the annual PRNews PR Measurement Conference on May 15, 2013 at the legendary National Press Club in Washington, DC. Berkeley Heights, NJ –  Marla Bace, General Manager, Marketing and Operations of Circles, a division of Sodexo, is  a recognized thought

A holistic view of Digital Marketing

Apr 27, 2013 | No Comments

We’re at an exciting point in the age of digital marketing, as the convergence of data brings together easy-to-read dashboards reflecting digital advertising (PPC), Search Engine Optimization (SEO) and Social Media Marketing (SMM). New measurement tools, coupled with existing website-based tracking software, marketing automation and Customer Relationship Management (CRM) software tools are providing marketers with amazing

Is Your Digital Advertising On Track?

Apr 22, 2013 | No Comments

Advancements in online advertising have revolutionized sales and marketing – due to the data that can rapidly be generated. Tracking and reporting online from Google Adwords, Facebook Ads and other Pay-Per-Click (PPC) channels give advertisers the tools they need to build and manage campaigns with precision, reacting nimbly to A/B testing and improving conversion. Yet,

Extend the Reach of Your Brand and Sales with Channel Partner Marketing

Apr 3, 2013 | No Comments

Much of today’s commerce is built on a go-to-market strategy leveraging Channel Partners – relationships that provide revenue for all participants and extend the reach of all brands. Whether you look at Financial Services, where a product (mutual fund, index fund or ETF) is offered through Financial Advisors, or the roofing industry where roofing products