My Leadership Principles

Jun 13, 2013 | No Comments

People often ask me how I create the mindset that I need to lead a department or company. For me, it’s a combination of six factors: collaboration, communication, time management, attitude, focus and balance. Collaboration When people feel heard and play a role in whatever project you are working on, you will have buy-in and

Does Fast Adoption Give Your Company A Competitive Edge?

May 21, 2013 | No Comments

We’ve seen how early Social Media adopters took the spotlight for being first on the scene, but we’ve also witnessed big brands buying those early adopters back into obscurity. After the dust has settled, the Social environment has finally come to rest with a slew of major platforms and tertiary tools to manage them or

The Global Marketer

May 14, 2013 | No Comments

I was reading a Harvard Business Review article “Join the Global Elite” and admiring the leaders mentioned for their extensive international experience and multi-lingual advantages. I travel quite a bit on business today, England… France… Switzerland…, and did previously when I worked in global marketing for UBS. While the CEO is working with the Board

Marla Bace, Marketing Strategist Invited By PRNews to Speak at PR Measurement Conference on May 15, 2013

Apr 29, 2013 | No Comments

Marla Bace, a visionary thought leader in marketing, customer experience and operations will speak at the annual PRNews PR Measurement Conference on May 15, 2013 at the legendary National Press Club in Washington, DC. Berkeley Heights, NJ –  Marla Bace, General Manager, Marketing and Operations of Circles, a division of Sodexo, is  a recognized thought

A holistic view of Digital Marketing

Apr 27, 2013 | No Comments

We’re at an exciting point in the age of digital marketing, as the convergence of data brings together easy-to-read dashboards reflecting digital advertising (PPC), Search Engine Optimization (SEO) and Social Media Marketing (SMM). New measurement tools, coupled with existing website-based tracking software, marketing automation and Customer Relationship Management (CRM) software tools are providing marketers with amazing

Is Your Digital Advertising On Track?

Apr 22, 2013 | No Comments

Advancements in online advertising have revolutionized sales and marketing – due to the data that can rapidly be generated. Tracking and reporting online from Google Adwords, Facebook Ads and other Pay-Per-Click (PPC) channels give advertisers the tools they need to build and manage campaigns with precision, reacting nimbly to A/B testing and improving conversion. Yet,

Extend the Reach of Your Brand and Sales with Channel Partner Marketing

Apr 3, 2013 | No Comments

Much of today’s commerce is built on a go-to-market strategy leveraging Channel Partners – relationships that provide revenue for all participants and extend the reach of all brands. Whether you look at Financial Services, where a product (mutual fund, index fund or ETF) is offered through Financial Advisors, or the roofing industry where roofing products

The CEO and Social Media

Mar 26, 2013 | No Comments

Since I’ve been involved in Social Media for the past couple of years with my blog, LinkedIn, Google+, and Twitter, I was very interested to read the experiences and viewpoints of other executives in Chief Executive Officer. The article itself rambles from topic to topic, much as a true Social Media user might, starting with

Make your advertising allocation work harder for your company

Mar 13, 2013 | No Comments

The hype surrounding big data has been based not only on consumer insights, including   their complete profile and persona, but also around their purchasing behaviors. Understanding where advertising dollars are allocated, and where the corresponding influence and conversion are realized is all part of the “big data” story. I recently enjoyed Advertising Analytics 2.0 in

MARKETING EXECUTIVE MARLA BACE OF BERKELEY HEIGHTS NAMED VICE-CHAIR OF NJ SHARING NETWORK FOUNDATION BOARD

Feb 28, 2013 | No Comments

Marla Bace, strategic marketing executive, brings skills dedicated to building the brand of the NJ Sharing Network Foundation Board NEW PROVIDENCE, NJ – February 27, 2013 – Marla Bace, a senior-level business executive from Berkeley Heights, NJ, was named Vice-Chair of the Board of the NJ Sharing Network Foundation. The Foundation is the philanthropic arm of NJ Sharing