All posts in Branding

The Global Marketer
May 14, 2013, Comments Off

I was reading a Harvard Business Review article “Join the Global Elite” and admiring the leaders mentioned for their ...

A holistic view of Digital Marketing
April 27, 2013, Comments Off

We’re at an exciting point in the age of digital marketing, as the convergence of data brings together easy-to-read da ...

Extend the Reach of Your Brand and Sales with Channel Partner Marketing
April 3, 2013, Comments Off

Much of today’s commerce is built on a go-to-market strategy leveraging Channel Partners – relationships that provid ...

The CEO and Social Media
March 26, 2013, Comments Off

Since I’ve been involved in Social Media for the past couple of years with my blog, LinkedIn, Google+, and Twitter, I ...

Social Media …Creating or Deteriorating Brand Value
January 25, 2013, Comments Off

Greater economic turmoil over the past couple of years has led to a great deal of workforce attrition, and thus a signif ...

Drive Value with Brand Consistency
January 22, 2013, Comments Off

According to the BrandZ Top 100 Most Valuable Global Brands ranking by Millward Brown, Apple heads the list in terms of ...

Social Media as a Branding Tool For Both Company and Employee
January 25, 2012, Comments Off

As appeared in PRNews’ Employee Communications Guidebook Volume 3 Social media can be a powerful tool in helping t ...

Assessing Your Market Through Brand Analysis
December 6, 2011, Comments Off

One of the most important aspects of a brand’s survival is the understanding of the competitive environment and where ...

Big brands use their clout to collect and leverage information
October 14, 2011, Comments Off

One of the most startling trends of the year is demonstrated by large corporations such as IBM and American Express (AmE ...

Why your brand story is still critical to success
September 21, 2011, Comments Off

Every company starts with a moment of inspiration and invention, followed by a journey marked by innovation, collaborati ...