Assessing Your Market Through Brand Analysis

Dec 6, 2011 | No Comments

One of the most important aspects of a brand’s survival is the understanding of the competitive environment and where your brand fits in. A marketing research company can uncover differences in business structure, manufacturing and sourcing, capital initiatives, and go to market strategy. Crafting a meaningful and actionable strategic plan, arising out of this research

Big brands use their clout to collect and leverage information

Oct 14, 2011 | No Comments

One of the most startling trends of the year is demonstrated by large corporations such as IBM and American Express (AmEx) in their new thought leadership initiatives. AmEx has created the Open Forum where a new social community is developing. The marketing gurus at AmEx were smart, they invited thought leaders to participate, be featured,

Why your brand story is still critical to success

Sep 21, 2011 | No Comments

Every company starts with a moment of inspiration and invention, followed by a journey marked by innovation, collaboration, and passion. No matter what the product or service is; the company starts with a belief shared by principals, employees, channel partners, suppliers, and customers. As Guy Kawasaki points out in his new book, Enchantment, the company