If a service organization is best-in-class, then obtaining a referral should be easy!

Mar 29, 2012 | No Comments

A recent white paper from the Aberdeen Group about the State of Service Management: Forecast for 2012 compiled the results of over 200 survey respondents who were asked to identify the strategic elements that contribute to best-in-class performance for service organizations. Of the organizations interviewed, only 59% of mid to larger organizations indicated a profit-centric

Assessing Your Market Through Brand Analysis

Dec 6, 2011 | No Comments

One of the most important aspects of a brand’s survival is the understanding of the competitive environment and where your brand fits in. A marketing research company can uncover differences in business structure, manufacturing and sourcing, capital initiatives, and go to market strategy. Crafting a meaningful and actionable strategic plan, arising out of this research

My 360 Degree View Treats the Customer Like A Person

Oct 21, 2011 | No Comments

I came across a white paper from the AberdeenGroup by Peter Ostrow where they had surveyed 261 end-user organizations to learn about sales effectiveness. Sales and marketing go “hand in glove,” and I’m always fascinated by the distinctions drawn between a sales-centric organization and their process, vs. a culture that puts more of the burden