It’s no accident that certain brands continue to command a leadership position in their industries, in passionate consumer sales and in the stock market. Such companies have solid product offerings, a strong investment in R&D to maintain their innovative edge, and exceptional investment in marketing that positions their brand most ideally to their target audiences.
With Increase in Advertising Spend, Will There Be an Increase Communicating with the Correct Targets, not just ROI?
A rebounding economy has Kantar Media reporting an increase in ad dollars from B2B advertisers, according to an article by Kate Maddox in BtoBonline. But is this 7.5% increase a cost- of- living increase for the media outlets and agency, or is it truly reflective of an uptick in the economy or a better investment
Many companies use a disjointed, shotgun approach for delivering marketing communications messages. Communications such as print ads, email marketing, and PPC banner ads may appear to be coming from different companies, even though the messages are originating from a single department. There are many benefits in conducting a marketing communications program where strategic marketing message(s)
I came across a white paper from the AberdeenGroup by Peter Ostrow where they had surveyed 261 end-user organizations to learn about sales effectiveness. Sales and marketing go “hand in glove,” and I’m always fascinated by the distinctions drawn between a sales-centric organization and their process, vs. a culture that puts more of the burden
As Chief Marketing Officer, I have the opportunity to review and implement marketing automation solutions. Whether you choose Eloqua, Marketo, Pardot, Aprimo, SilverPop, or InfusionSoft, first and foremost, investing in any marketing automation software is a commitment to ongoing marketing and the time, content, and thought power required to ‘feed the machine.’ The solution will