All posts in Lead Generation

With Increase in Advertising Spend, Will There Be an Increase Communicating with the Correct Targets, not just ROI?
January 23, 2012, Comments Off

A rebounding economy has Kantar Media reporting an increase in ad dollars from B2B advertisers, according to an article ...

Integrated Marketing Communications
November 4, 2011, Comments Off

Many companies use a disjointed, shotgun approach for delivering marketing communications messages. Communications such ...

My 360 Degree View Treats the Customer Like A Person
October 21, 2011, Comments Off

I came across a white paper from the AberdeenGroup by Peter Ostrow where they had surveyed 261 end-user organizations to ...

A commitment to marketing automation
September 27, 2011, Comments Off

As Chief Marketing Officer, I have the opportunity to review and implement marketing automation solutions. Whether you c ...