Make your advertising allocation work harder for your company

Mar 13, 2013 | No Comments

The hype surrounding big data has been based not only on consumer insights, including   their complete profile and persona, but also around their purchasing behaviors. Understanding where advertising dollars are allocated, and where the corresponding influence and conversion are realized is all part of the “big data” story. I recently enjoyed Advertising Analytics 2.0 in

Media Coverage

Oct 22, 2012 | No Comments

Marla Bace, a featured member profile on FEI Daily. “The Future Of Marketing: Data, Customer, Technology” PRNews Measurement Conference: Understanding the “What, Why, Who and How” of Measurement Measure for Measure: How to Demonstrate the Value of Social Media Seven Tips for Making Employees Brand Champions on Social Media Global Positioning: The Promise –