Social Media as a Branding Tool For Both Company and Employee

Jan 25, 2012 | No Comments

As appeared in PRNews’ Employee Communications Guidebook Volume 3 Social media can be a powerful tool in helping to reinforce not only the company’s brand and messaging to clients and prospects but the personal brand of the employee as well. In a relationship-based environment, this is critical. The underlying foundation for success? Strong internal training

Earned Media: Word-of-Mouth, Viral, and Meme

Dec 22, 2011 | No Comments

Marketers are eager to use “earned media” to build brands online. Rather than being classified as Owned or Paid, Earned Media comprises an array of shared, branded content distributed via social connections. The ultimate winner, earned media is the method by which you create some great content and it spreads like wildfire. Creating compelling content

Big brands use their clout to collect and leverage information

Oct 14, 2011 | No Comments

One of the most startling trends of the year is demonstrated by large corporations such as IBM and American Express (AmEx) in their new thought leadership initiatives. AmEx has created the Open Forum where a new social community is developing. The marketing gurus at AmEx were smart, they invited thought leaders to participate, be featured,

Pervasive marketing trends: increase spend across interactive channels

Sep 10, 2011 | No Comments

According to an August 2011 report by Shar VanBoskirk, Forrester, “By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend as they are embedded in the marketing