All posts in Technology

A holistic view of Digital Marketing
April 27, 2013, Comments Off

We’re at an exciting point in the age of digital marketing, as the convergence of data brings together easy-to-read da ...

Extend the Reach of Your Brand and Sales with Channel Partner Marketing
April 3, 2013, Comments Off

Much of today’s commerce is built on a go-to-market strategy leveraging Channel Partners – relationships that provid ...

Contextualization, Data and Customer Loyalty
February 27, 2013, Comments Off

I recently came across a Forrester paper entitled “Contextualization” which I was able to download from Baynote.com. ...

With Increase in Advertising Spend, Will There Be an Increase Communicating with the Correct Targets, not just ROI?
January 23, 2012, Comments Off

A rebounding economy has Kantar Media reporting an increase in ad dollars from B2B advertisers, according to an article ...

The New (Old) Face of PR
November 8, 2011, Comments Off

Whether a small business or a large corporation, technology has enhanced our capacity to push information, thought leade ...

Big brands use their clout to collect and leverage information
October 14, 2011, Comments Off

One of the most startling trends of the year is demonstrated by large corporations such as IBM and American Express (AmE ...

A commitment to marketing automation
September 27, 2011, Comments Off

As Chief Marketing Officer, I have the opportunity to review and implement marketing automation solutions. Whether you c ...