by Marla Bace | Jun 17, 2020 | Business, Consulting
A relevant business is a resilient business. Which is to say a relevant business is both agile and adaptive, able to go from manufacturing consumer goods to serving the common good; able to transition from assembling vehicles to producing ventilators; able to go from...
by Marla Bace | Apr 21, 2020 | Account Based Marketing, Business
Many companies use a disjointed, shotgun approach for delivering marketing communications messages, digital marketing and rarely is sales engaged and / or considered. Communications such as print ads, email marketing and PPC banner ads, and other content may appear to...
by Marla Bace | Apr 3, 2020 | Business, Social Media
It seems like just yesterday, if you wanted to stay ahead of competitors, you chose from a straightforward set of brand-building tactics. Since the early 2000’s, that spectrum of options has increased with the addition of social media. Today, actual selection of...
by Marla Bace | Mar 31, 2020 | Business, Customer Experience
We’ve heard marketing departments across industries and highly successful companies buzzing about a new term that’ll soon become an organizational standard—customer success. A function created by Salesforce for a SaaS product that needed to drive revenue and...
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