Marla Bace has an extensive background in operational turn-around along with traditional B2B and digital marketing in products and services for small, midsized and global Fortune 500 companies.
She has been twice recognized as a top business woman in NJ, a top Social Media CMO by Social Media Magazine and award winning B2B marketer by the NJ Ad Club.
Having started her career as a CPA, Marla combines business strategy, business process optimization, customer-centric insights,customer service, marketing, business development, account based lead-generation campaigns along with key financial building blocks to build measurable brand engagement, business growth and customer loyalty. Marla has been a general manager at an industry-leading call-center/ digital based concierge service provider, a CMO at various mid-sized and global professional and financial services firms and a Global Strategic Client Engagement Executive.
In these roles, Marla has held responsibilities for the company’s growth strategy, market positioning, general operations and P&L.A commercial and inspirational leader, Marla is recognized as a collaborative communicator capable of cultivating key high-impact partnerships and engage C-Suite executives to drive organizational success. Her strategy commences with driving internal alignment, team commitment and measurable metrics that deliver great service and superior business results.
Marla excels at leading small and large organizations through growth, yet does so by maintaining high levels of collaboration, along with personal interest and caring for individuals.
Senior marketing executive Marla Bace of Madison-based Brinton Eaton, a national wealth advisory firm, has been named one of New Jersey’s 2012 Best 50 Women in Business by NJBIZ.
CMO at J.H. Cohn took second in NJ Ad Club for Best B2B Advertising in 2005.
Areas of Expertise
An award winning Professional Services Marketer, one who facilitates companies with the strategy and execution of key account marketing. A strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospects or customer accounts as markets of one. Certified in Account-Based Marketing and while is typically employed in enterprise level sales organizations, I have executed this for over a decade in successful start-up and SMB traditional and digital marketing organizations.
Organization-wide efforts to install and make permanent operating changes where employees continuously improve their ability to enhance services that customers will find of particular value. With emphasis on “total” business processes that include departments in addition to marketing (for example sales, accounting and finance, and HR) whom are obligated to improve their operations; “management” emphasizes that executives are obligated to actively manage quality through training, staffing, and goal setting. While there is a requirement for total executive level buy-in, this approach typically draws heavily on the previously developed tools and techniques of quality control already existing in the organization. Putting together a strategy for the organization to enhance and streamline its operations to impact the bottom line is where I am an integral part of your strategy.
Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience. A good customer experience means that the individual’s experience during all points of contact matches the individual’s expectations. Gartner asserts the importance of managing the customer’s experience as more and more companies incorporate Customer Success departments, many companies need to start with the basics of establishing a customer experience function. This is where I come in and facilitate the building of an attainable strategy.