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case study:

JH Cohen

Building a Marketing Powerhouse:
The J.H. Cohn Legacy

THE CHALLENGE

A $200 Million
Top 10 Accounting
Firm Needed To:

 

Modernize a 100-year-old brand for contemporary markets

Establish competitive positioning in key industry niches

Build infrastructure for national growth

Create the foundation for strategic merger opportunities

THE SOLUTION

As Chief Marketing
Officer reporting
to the CEO, I:

 

TRANSFORMED

Transformed a three-person team into a dynamic marketing organization across eight offices

DEVELOPED

Developed a comprehensive, integrated marketing strategy starting with an SEO-optimized website

CREATED

Created a customer success program to enhance client retention

ESTABLISHED

Established focused marketing initiatives for Private Equity, Retail, and SEC practices

LAUNCHED

Launched a high-impact spokesperson campaign across traditional and out-of-home media

BUILT

Built a robust public relations program to enhance market presence

The Results:

  • Increased annual revenues by over 30% through strategic brand positioning
  • Improved client retention and RFP flow by 50% in the first year
  • Achieved #1 ranking for marketing execution by a major media buying agency
  • Grew from 500 to 1,000 employees across multiple offices
  • Successfully positioned firm for merger with Reznick Group, creating CohnReznick ($680M revenue)