CASE STUDY
Strategic Transformation: From Crisis to Opportunity
The Situation
A regional wealth management firm with $2.5M in assets under management needed to transform its growth strategy:
- Heavy reliance on the founder for new business generation
- Limited digital presence and modern marketing capabilities
- Untapped potential in existing client relationships
- Need for succession planning for four senior partners
The Actions
Over a single year, I implemented a comprehensive growth strategy:
- Launched integrated marketing programs combining traditional and digital channels
- Established systematic client engagement through monthly portfolio reviews
- Created specialized service offerings, including estate planning and college planning sessions
- Implemented sales training for financial advisors to drive business development
- Built a new digital presence with WordPress site management and social media integration
The Result
- Doubled assets under management from $2.5M to $5M within one year
- Generated 30% of new client acquisition through digital marketing
- Achieved a 200% increase in website traffic while saving $500,000 through in-house management
- Reduced marketing spend by 10% while expanding reach
- Successfully positioned the firm for acquisition by Mariner Wealth, securing partners’ retirement plans
